Under Armour Honors First Responders and Military Members With UA ‘Freedom’ Hoodie

Comfort Meets Purpose

The brand recently tapped country music star Parker McCollum as an ambassador for the collection

September 11, 2026

Under Armour

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Under Armour is championing its patriotic UA Freedom collection with a new Freedom Flag Hoodie that pays tribute to first responders, veterans, and those serving in the U.S. military.

Available now on the Under Armour website, the brand says this is a “hoodie that honors those who serve.”

Under Armour

PATRIOTIC PRIDE

UA Freedom Flag Hoodie

The hoodie features the Under Armour logo on the front chest with a large freedom flag print on the back. A U.S. flag adorns the left sleeve.

The cotton blend hoodie also features Under Armour’s unique “odor control technology,” which helps to minimize smells in between washes. The unisex hoodie is available in four colors and sizes small to 3XL.

Under Armour

COMFORT MEETS PURPOSE

UA Freedom Flag T-Shirt

You can get the same design on this unisex T-shirt, available in more than a dozen colors and sizes XS to 5XL.

The Freedom tee is made from a buttery soft cotton blend material, and Under Armour says “All cotton in this shirt was grown in the USA, supporting American farmers.”

Under Armour says that a portion of sales from its UA Freedom collection goes toward supporting active duty members, veterans, and first responder organizations. Past partner organizations have included Wounded Warrior Project and Team Rubicon. The tag line of the Freedom T-shirts and hoodies: “Comfort meets purpose.”

The new releases come on the heels of a busy few months for the Under Armour brand, which recently tapped country music star Parker McCollum as an official ambassador.

Under Armour

MUSICIAN-APPROVED

The Bouncy Tee

The 2026 ACM Awards Album of the Year winner fronts Under Armour’s new Bouncy Tee campaign, which promotes the brand’s new do-it-all T-shirt, made from a stretchy, sweat-wicking material. The pima cotton blend fabric bounces back after movement, hence the name. Rapper Gunna is also part of the campaign.

McCollum will also rep Under Armour’s UA Freedom line, with a press release saying the singer is “bringing his authentic connection to performance, hard work, and American grit to multiple areas of the brand.”

Under Armour previously worked with the Rock on a Project Rock-branded line of workout gear and accessories, but the partnership ended in August, with the brand releasing a statement saying that the partnership was coming to a “natural conclusion” after a decade-long run.

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