Kim Jong Un wants North Koreans to have more (state-sanctioned) fun
North Korean leader Kim Jong Un, himself no stranger to indulgence, is orchestrating new ways for his citizens to spend their wealth.
North Korean leader Kim Jong Un and his daughter Kim Ju Ae attend a ceremony to celebrate the completion of the Wonsan Kalma Coastal Tourist Zone, in Wonsan, North Korea, in June last year. | KCNA via REUTERS
REUTERS
Sep 11, 2026
SEOUL/BEIJING – Coffee bars. Waterparks. Retail therapy. North Korea — a country few would associate with leisure or pleasure — is experiencing an unlikely outbreak of fun.
North Korean leader Kim Jong Un, himself no stranger to indulgence, is orchestrating new ways for his citizens to spend their wealth.
Chinese customs data tells the story: North Korea’s imports of massage equipment have surged 40-fold over the past decade. Treadmill shipments jumped over 600%. Pianos and even bumper cars are pouring in, too.
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