TikTok Star and Prominent ALS Advocate Brooke Eby Passes Away at 37
POTOMAC, Maryland — Brooke Eby, a prominent social media creator, disability advocate, and long-time Salesforce business development manager, passed away on Thursday, October 1, 2026, at age 37 following a brave four-year battle with amyotrophic lateral sclerosis (ALS).
Published by Global Report Center
POTOMAC, Maryland — Brooke Eby, a prominent social media creator, disability advocate, and long-time Salesforce business development manager, passed away on Thursday, October 1, 2026, at age 37 following a brave four-year battle with amyotrophic lateral sclerosis (ALS).
Born in Potomac, Maryland, Eby began experiencing early neurological symptoms in 2018 before receiving a formal ALS diagnosis in March 2022 at age 33. Operating online under the handle @limpbroozkit, Eby cultivated a global audience of over 500,000 followers by documenting her daily life with radical honesty, irreverent humor, and educational insights. Beyond content creation, she founded ALStogether—a global online peer network connecting individuals living with ALS and their caregivers—which was officially integrated into the ALS Network. Eby also partnered with adaptive fashion brands to create accessible clothing lines and continued her full-time career at Salesforce using adaptive technology throughout her illness.
Official Status and Institutional Tributes
The ALS Network and executive leaders at Salesforce formally announced Eby's passing on October 1, honoring her national impact on neurodegenerative disease advocacy.
In June 2026, the ALS Network honored Eby with the Dean and Kathleen Rasmussen Advocate of the Year Award for her leadership, public storytelling, and community building. Following news of her death, Salesforce CEO Marc Benioff publicly paid tribute to her resilience, work ethic, and positive spirit. The ALS Network confirmed it will continue stewarding the ALStogether peer initiative as part of her permanent legacy. Official details regarding public visitation, celebration of life ceremonies, or family-designated memorial donations to ALS research will be announced by her family.
Community Tributes and Digital Legacy
News of Brooke Eby’s passing has drawn an outpouring of tributes, condolences, and memories from medical professionals, fellow advocates, colleagues, and followers worldwide.
Followers, patient groups, and friends gathered across social media platforms to celebrate Eby's humor, courage, and dedication to demystifying life with terminal illness. Sincere condolences and support continue to be extended to her parents, family members, friends, and the global ALStogether community during this period of grief.
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